Touchscreens are currently used for many different affairs, like buying train tickets and on mobile phones.

But an interactive shop window or a floor that responds to movement is not a common sight. These new applications ask for a new way of advertising and software development. Untill now shopping audiences were left alone by passive non-reactive advertising.

Concepts

Sys_Tim is currently active with developing ground-breaking applications that will tempt, involve and entertain the consumer. The goal is to generate turnover for the advertiser and to create brand awareness and brand experience. Sample concepts are:

“Window shopping” is meant in the literal sense: the consumer orders an article on the shop window and he or she can acquire it at the cash register or check out.

“Street gaming” are interactive games on shop windows that will attract audiences to the window. Prizes are discounts on products within the shop.

“Virtual salesman” are animated sales managers that will help you by assisting customers when no real sales persons are available. This will allow you not to lose customers during busy days.

“Floor-stopper” is the well known advertisement on a floor area, but with the correct interactive application this will allow a passer-by to stop and receive the whole advertisement.

Hardware

These concepts need hardware like an interactive projection system for windows or floors and a large format touchscreen. Sys_Tim offers also Interactive Kiosks for limited spaces or limited budgets.